But really, why ribbons?

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Let’s say you’re a guitarist. You’ve spent tons of money on guitars, amps, effects, and mods; and years experimenting and listening to find your sound. It sounds amazing standing in front of your amp, right? So why is it so painful to walk into the control room after a take only to hear something that’s nothing like the actual sound your amp is making? Why can’t you capture that sound, so when you listen in the studio monitors it sounds and feels like you’re standing in front of your amplifier? The answer is simple: Most microphones can’t accurately translate the complex harmonic structures and subtle dynamic variations of sound that make up your tone. But ribbons can! Track with a Royer R-121 on your amp, and then give it a listen – it’ll sound and feel like you’re standing in front of your rig.

The same goes for piano, brass, drums, percussion, strings, voice, and right on down the line. When you’re trying to capture the sound of your instrument “the way it really sounds” ribbons will literally change your life.