We've been saying this since we opened our doors in 1998, and we'd like to take a minute to explain what we mean. Simply put, when you put a quality ribbon mic on an instrument, voice, or other sound source, what you hear on playback is closer to real sound in nature than with any other kind of microphone. This is because ribbons 'hear' sounds more like your own ears do, and the result is a warm, natural, and detailed sound that other microphones simply can't deliver. Experienced recording engineers will tell you that the most common weak link in the audio signal path is the transducer (or the musician - sorry, we can't help you there). While dynamic and condenser microphones are important and have their place in studio and on stage, even the best of them impart noise, distortion, and other artifacts to your signal. Selecting the right mic at the start of your project can, and usually does, mean the difference between a merely adequate recording and one that blows people away. After reading this short essay, you'll understand why we've dedicated ourselves to this remarkable technology and why our customers are such loyal fanatics!